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The SFMV is a non-profit organization committed to continuing the 30-year tradition of enhancing and improving the quality of life in Sarasota.

Our mission is to create a social opportunity for residents and visitors to gather and interact, to bring foot traffic to downtown Sarasota sustaining the economic viability of the entire downtown area, and to provide a venue for other not for profit organizations benefiting Sarasota.

Inherent in our mission is educating consumers and sharing knowledge about the products and services of local farmers, local businesses, and local artisans.